Before you start your WordPress site, you need to understand the basics of on-page search engine optimization (SEO), usability, and links. If you don’t, then you’re going to have a major headache down the line. Each of these can be easily edited through WordPress, but you may also want to install the Yoast plugin to make the process a little more streamlined.
- Slugs – This is the bit at the end of your page (or post) URL which follows your website name and structure. Make sure this represents what your page is about and avoid any “stop words” (a, and, the, of, etc.). You want your URL to look as clean and enticing as possible.
- Links – Anchor text is the text that’s actually linked, you want to make sure this is relevant to the page you’re linking to as this information is used by search engines. Don’t use “to view more widgets click here”. Link the words you want to rank for in Google, such as your brand name or your products – “View more Widgets.”
- Meta Descriptions – When your site comes up in a Google search, this is the little snippet of text that appears under your listing. Make it unique, enticing, and relevant for your page, so people are encouraged to click.
- Alt Text – When you upload an image, you’ll see the ‘Alt text’ option. This is where you can enter text that will be shown if your image cannot (for instance, if a browser has images disabled). Sites with completed alt text are favored by the search engines and rank higher in searches.
Doing these few steps will go a long way towards helping your site rank in Google.